After six months of operations, Life of Jamaica recorded ordinary settled business amounting to $22.9 million. For the period June to November, the company outperformed the best recorded performance for a similar period by it’s predecessor company North American Life. By seven months in operation, Life of Jamaica exceeded it’s forecdast by 25% and by the end of 1971, the company had surpassed it’s first sales objective of $100 million, recording $106 million in business.